To demonstrate this claim we evaluated how Leonardo DiCaprio’s 2016 Oscar acceptance speech citing climate change motivated global English language news (Bloomberg Terminal news archives), social media (Twitter postings) and information seeking (Google searches) about climate change. Big data analytics make it possible to rapidly detect public engagement with social causes by analyzing the same platforms from which organic advocacy spreads. In some cases this “organic advocacy” may rival or even eclipse top-down strategies. However, more people are independently engaging with social causes today than ever before, in part because online platforms allow them to instantaneously seek, create, and share information.
climate talks in Paris.The strategies that experts have used to share information about social causes have historically been top-down, meaning the most influential messages are believed to come from planned events and campaigns.
DiCaprio marched, alongside fellow actors Mark Ruffalo and Edward Norton, in New York City’s massive People’s Climate March in 2014. The actor heads the Leonardo DiCaprio Foundation, which is focused on conservation and climate and which donated $2 million to marine conservation efforts in 2014 and $3 million to wild tiger conservation in 2013. This may have been DiCaprio’s first Oscar, but it’s far from the first time he’s called for action on climate change. “A world that we collectively felt in 2015 as the hottest year in recorded history” - #Oscars /lWdAWmlR3m Thank you, #ActOnClimate #Oscars /AHfflR6VkN
“Climate change is real…let’s not take this planet for granted.” “Climate change is real, it is happening right now, it is the most urgent threat facing our entire species, and we need to work collectively together and stop procrastinating.”ĭiCaprio, whose reference to climate change drew applause from the audience, went on to call for the support of “leaders around the world who do not speak for the big polluters or the big corporations, but who speak for all of humanity - for the indigenous people of the world, for the billions and billions of underprivileged people who will be most affected by this, for our children’s children, and for those people out there whose voices have been drowned out by the politics of greed.”Īt least one of those world leaders - Joe Biden - attended the Oscars Sunday night, and the White House responded in support of DiCaprio’s calls. “Making The Revenant was about man’s relationship to the natural world, a world that we collectively felt in 2015 as the hottest year in recorded history - our production needed to move to the southern tip of this planet just to be able to find snow,” he said.
DiCaprio used the second half of his speech - after the usual thanks - to call attention to climate change. Leonardo DiCaprio had a message for Oscar viewers Sunday night: climate change is real, and we need to act on it now.ĭiCaprio won the award for Best Actor for his role as a frontiersman in The Revenant - his sixth time nominated for an Oscar and first time winning.
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